DTC – January 2024 / Anıl Tol – Director of Projects Abroad / Interview

When we make a financial and technical assessment of the year 2023;

First of all, at the beginning of 2023, there was a big earthquake disaster that affected us all deeply. After the disaster, we have fulfilled our duties as Aldea, we are continuing our assistance and we will continue to do so.

As for our financial assessment, we have gone through processes where loan interest rates have been increased, credit card installments have been reduced, and new applications have been added constantly to reduce the speed of demand.

This period, which can struggle with high inflation, has been a difficult year for employers.

As a result, companies started looking for new bazaars for themselves or started working to develop new methods to reduce production costs.

In 2023, within this framework, we also established our company in Germany. We have made our distributor agreements in Germany, Switzerland, Macedonia and Italy. While learning about the consumption habits of the European bazaar, we experienced logistics, service and installation issues.

The high energy costs in the industry in the domestic market have encouraged companies to use heat pumps by removing natural gas and coal from use.We have realized almost 3 times the sales of industrial devices in 2022.

We no longer feel the need to tell our customers how the heat pump works and its benefits in chicken farms, greenhouses and factories. Our customers make purchase requests to us by determining their own capacities.

The turnover we have targeted in 2023 has been realized as of September. We are closing the end of the year with more than 20 percent of the turnover we target.

Another element of our evaluation, you know, we have 3 types of devices.

Heat Pumps for Residential Buildings

We have completely finished the production of 410 gas-powered devices in residential buildings. We will continue to serve the residential Sunday with our R32 liquid gas powered devices in 2024. Our tests related to R290 refrigerant gas are ongoing. We will have completed our work on this issue by the summer of 2024. At the end of 2024, our R290 gas powered devices will also be put into production.

Industrial Type Heat Pumps

We have two developments in industrial-type heat pumps that we will realize in 2023.

The first of these developments is that we have increased our device capacity up to 340 kW in a single device. In addition, we have carried out an update on the compressors of our industrial-type heat pumps. Thanks to the new update, the compressors of our industrial-type devices have sequential operation capability.

Another improvement we have made is that we have increased the capacity of our high-temperature inverter heat pumps to 120 kW. Now we are able to offer these devices to all our customers who need 12o kW.

Heat Pumps for Swimming Pools

We use R32 fluid gas in all of our pool heat pumps.

All our pool heat pumps from 4 kW to 41 kW had started to be included in our stocks in 2023 as inverters. it will continue to be included in the stocks in 2024.

We foresee that the economic policies implemented in 2023 will continue in the first 6 months of 2024. As a result, we anticipate that the sales rate of residential heat pumps, which have been realized in the domestic Bazaar in recent years, will decrease.

On the other hand, on foreign bazaars, the supply of heat pumps will continue to grow if it continues in the same way. As Aldea, our goal is to realize the perception of the Aldea brand that we have created in Turkey in Europe as well. In 2024, we will have a serious marketing activity aimed at the foreign bazaars. These marketing activities include fairs, magazines and training.

Apart from these, unfortunately, we can observe that an adequate planning and controlled working environment is not provided in our sector. We carefully select our own dealers in order to provide a healthier working environment and to be able to make adequate planning.

Almost every end user in the individual heating and cooling bazaar in Turkey complains about the work done. This situation not only causes a loss of time and work, but also incorrect system applications lead to a serious loss of national income both individually and industrially. We need to pay more attention to this issue as a state and nation and create more regular, more competent business conditions.

As Aldea, we fulfill this responsibility by working with each of our dealers and customers in line with this vision. We know that we will get the reward of this understanding with the new projects we continue with our references. This understanding gives us happiness and allows us to be full of hope for the coming year.

As a result, these investments and innovations that we made in 2023 allowed us to increase the competitive power of our company. It also helped us to provide more valuable solutions to customers. We aim to support our sustainable growth by continuing to take firm steps in this area in the coming period. We hope that 2024 will be a more productive, healthy and successful year

for every business in Turkey.

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